Use Tracking Parameters

Get better analytics by explicitly tagging your inbound links using UTM parameters or custom referral tags.

Standard UTM Parameters

Analytika automatically tracks standard UTM parameters out of the box. No configuration is required.

• utm_source (e.g. twitter, newsletter)
• utm_medium (e.g. social, email)
• utm_campaign (e.g. summer_sale_2026)
• utm_term (e.g. analytics+software)
• utm_content (e.g. header_link)

Example

When a user visits https://analytika.me/?utm_source=twitter&utm_medium=social&utm_campaign=launch, Analytika automatically categorizes this visit under the “Launch” campaign from the “Twitter” source.

Ref Parameters (Referrals)

If you don’t want to use verbose UTM tags, you can use a simple ref or source tag:

• https://analytika.me/?ref=producthunt
• https://analytika.me/?source=indiehackers

Analytika treats these exactly like a utm_source.