GDPR & Cookieless Tracking

Analytika is engineered from the ground up to be compliant with strict global privacy laws, including the GDPR (Europe), CCPA (California), and PECR (UK).

How it works

Traditional analytics platforms (like Google Analytics) use cookies or local storage to drop a persistent identifier on the user’s browser. This requires you to show an annoying cookie consent banner.

Analytika does not use cookies, local storage, or session storage.

Ephemeral Hashes

Instead of persistent identifiers, Analytika generates an ephemeral daily hash based on the visitor’s incoming IP address and User-Agent string.

const dailyHash = sha256(IP + UserAgent + DailySalt);

Because the DailySalt rotates at midnight UTC, it is mathematically impossible to link a user’s activity across different days, and it is impossible to reverse-engineer the hash to find their IP address.

Conclusion

Because no personal data is stored and no persistent identifiers are placed on the user’s device, you do not need a cookie banner when using Analytika.